Anthem Healthcare Explainer Series
A series of animated explainers to help demystify the notoriously tricky health plan decision process. A softer, more educational, approach to marketing health insurance products.
Employees are attracted to, and respond better to, video in a corporate setting just as much as in their personal lives. Whether it’s for recruitment, onboarding, or training, video is proving to be an essential part of an HR communicator’s toolbox.
What you get:
Competition for top talent is high considering the relatively low unemployment rate and a shortage of critical skills in the marketplace, so using video helps you stand out.
What you get:
Videos, on the other hand, are proving to be the most cost-efficient, scalable, and effective way of welcoming new hires and evoking a sense of community while covering the essential benefits and procedures.
What you get:
Using videos like Benefits Explainers helps employees better understand the resources available to them.
What you get:
Employees prefer learning through video to written manuals, so meet them where they are and boost your employee engagement in the process.
Paragon has been awesome! Not only do they know their technology, but they bring ideas to the table (creative, process and technology). And they are dedicated, responsive and sensitive to our deadlines.
Gina Jackson, Smith Communication Partners
Primarily edited footage with simple overlaid graphics, with or without voice-over (VO).
Best Uses Include:
Animated tables, charts, and graphics sometimes including photos, typically with VO.
Best Uses Include:
Animated screen captures with step-by-step instructions on how to navigate an app or web platform. Showing the cursor for desktop, and a hand for mobile or tablet.
Best Uses Include:
Recordings of hand-drawn custom illustrations on a whiteboard timed to a VO track
Best Uses Include:
Animated icons and graphics typically with VO.
Best Uses Include:
You know your client’s policies and procedures better than anyone, so we work with you to hone your core message into an easy-to-understand script.
Next we present you with a visual, static representation of the video for your feedback and approval.
While we’re slaving away at the storyboards, we’ll help you choose the perfect voice and background track for the video.
With an approved VO track, storyboards and music, we’re ready to put all the pieces together and create some magic.
A series of animated explainers to help demystify the notoriously tricky health plan decision process. A softer, more educational, approach to marketing health insurance products.
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