WordPress “Let’s Build” Explainer Video Series
A series of educational videos covering most of what a small business owner would need to know to get up and running with their own website. From picking a domain name to driving traffic, the entire series demystifies each step of the site ownership process.
We created a collection of 30 videos compiled into 6 seasons. The series featured a recurring cast of characters drawn in the illustration style established on the client’s website. These whimsical personalities act out the scenarios for each video and humanize otherwise technical processes.
The series has been viewed tens of thousands of times and is now available in 5 languages.