Economic Development Marketing
SEDA St Patrick’s Day Mailer: “Cookies”
We’ve worked with the Savannah Economic Development Authority for many years on a few signature mailers to stakeholders, partners, and clients. The St. Patrick’s Day Mailer has become a favorite, and each year we use it to showcase a local company. For this mailer, we incorporated a nationally famous product, not generally associated with Savannah, Girl Scout Cookies.
A highly regarded organization, the Girl Scouts were founded in Savannah and their impact has been lasting and notable. SEDA felt this was something worth celebrating and a perfect representation of Savannah itself. We combined three signature cookie flavors into custom-designed packaging that was both modern and nostalgic. Since the original cookie boxes themselves are iconic, we opted to leave them as is and slip each set of 3 into a unifying sleeve wrapper that featured illustration of iconic Savannah landmarks. This also gave is the real estate to talk about how business-friendly the city is, and to promote the services SEDA offers to their clients.