Econ Dev Marketing
SEDA Annual Report: “The Work We Do”
An updated look and UX for the annual corporate report put out by the Savannah Economic Development Authority (SEDA). They switched to a digital report for their 2012 review and wanted to change things up for the fifth digital version.
We took a look at the content of the report and streamlined the layout of each page. Part of our client’s challenge was gathering the necessary data from the various business units, so we wanted to develop a version that could tell the story clearly but with fewer words.
The building blocks of the design for the report were article cards that visually distinguished each piece of content from the next. This system provided a consistent format for the content, making it easier to skim.
Finding new, large-format images is frequently a challenge for economic development organizations since they market specific places and therefore can’t rely heavily on stock photography. Since it’s not always practical to commission new photography for every annual report, our approach replied on a mix of custom illustrations and smaller images nested within accordions so that there was still significant visual impact.