NYU Alumni Changemakers Campaign (Year 1)
We created the visual branding and initial campaign assets for the launch of NYU’s Office of Alumni Relations newest initiative. The Changemakers campaign set out to recognize alumni who are making an impact in the world and advancing NYU’s reputation as a force for good.
We presented a wide range of options for the main logo, settling on a simple text-based mark that included a C shape formed from sparks, to represent the impact these changemakers are having on the world.
With the main logo approved, we then provided a marketing toolkit complete with brand guidelines, landing page design, social media, and video assets for the launch of the campaign.