When the Savannah Economic Development Authority (SEDA) decided to update their brand, Paragon stepped in and put a new spin on their existing logo. The goal was to build on the brand, making it more contemporary using a few simple, design-kung-fu moves.
With the logo done, the next task was to whip up a fresh batch of corporate collateral, capable of turning heads and generating cat-calls, while looking good in a suit. We designed their entire identity package on 100% PCW (Post Consumer Waste) paper without breaking a sweat. Drunk on that success, we made sure that when the time rolled around to design their Annual Report, we kept things fresh, sophisticated and planet friendly.
SEDA Business Colllateral
One of our favorite things about SEDA’s marketing team is that they are open to fun ideas. A few of the fun projects we’ve done have been a Thanksgiving card featuring a pecan pie with rotating pie-server (sent to recipients along with an actual pecan pie), St. Patrick’s Day folding chair with a mini booklet highlighting all the great places to “sit” in Savannah, and a fun out-of-town reception invitation touting Savannah’s umbrella of resources (complete with a snazzy umbrella just in case it rained).
Annual Report
Thanksgiving Card and St. Patrick's Day Mailer
Whether it’s an ad campaign promoting Savannah in the pages of Inc. Magazine, the look of their online presence or any of the countless projects we’ve done for them, the goal is always to communicate SEDA’s professionalism, experience and progressive spirit along with the numerous business opportunities and quality of life offered in Savannah.
Inc. magazine Ad, Homepage, Event Invitation
